All posts by Rob Cowperthwaite

How to use smart data for experiences your customers will love!

Customers are expecting more from their interactions with brands. Businesses are quickly realising that data-driven marketing is essential for ensuring positive customer experiences. Here we discuss how to use smart data to create experiences your customers will love. A recent Customer Experience Optimisation report produced by Econsultancy and Ensighten has explored how marketers are using […]

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Psychology in Telemarketing – 3 Common Consumer Types

Engaging consumers into a meaningful, information-oriented discussion of a potential purchase can be a daunting task, particularly in the case of telemarketing. There is a delicate balance of art and science that means the difference between a successful conversion and dismal failure. Effective scripting is important for facilitating conversions, but a “one size fits all” […]

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Top 6 Reasons Why Your Business Should Use Telemarketing

Telemarketing is the black sheep of the marketing world. Often hated, companies continue to make it work by inserting three major components, professionalism, better targeting and relevance.  Accused of being annoying and intrusive, telemarketing continues to be used by businesses around the world for advertising products/services and providing telephone-based customer service. After much investigation, OmniLead […]

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Compliant and Consented Data Essential

Only a year ago, the Office of the Australian Information Commissioner (OAIC) began enforcing the Privacy Amendment Act 2012 (No. 197, 2012) which included new and improved privacy principles regulating the handling of personal information. Since then numerous companies have been fined for breaching privacy laws, including a well-known Telco. The Australian communications company was […]

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